The Challenge International — Marketing Campaigns
MTV kicked off its new global strategy by rolling out five new series within The Challenge franchise. It all started with The Challenge USA, which assembled reality fan favs from the CBS universe, followed by localized editions in Australia, the UK, and Argentina. Their winners advanced to the World Championship on Paramount+, where they united in a single high-stakes finale.
I led and managed all things art alongside my motion partner and under our SVP’s leadership. Over the course of a year, I planned and directed 3 photo shoots, promo A/V art direction and design, logo design, multiple key arts, and show packaging and key art toolkits for our international partners. I also supported the set design and doubled as prop designer, making a handful of helmets for the shoots, which are still being used today.
Company: MTV Brand Creative
SVP, Art: Thomas Berger
VP Motion Design: Timothy Livezey
Creative Director: Casiel Kaplan
Motion Designers: Oscar Rivera
Logo Design: Carli Malec
Photographer: James Dimmock, Aaron Smith
Key Art Vendor: Art Machine, Arsonal
Show Packaging: State
