Jersey Shore: Family Vacation — OOH Campaign
After a six-year hiatus, MTV reunited the original GTL cast to kick off the new series Jersey Shore: Family Vacation. I led the execution of season one’s campaign under the creative direction of Rebbeca Simnowitz.
This was a big deal for MTV at the time, and it was under some of the tightest deadlines. Rebecca directed the shoot and flipped me images on a Friday evening. I pieced together the art that same night, and we were through all our approvals and into retouching by Monday. I went on to design the rest of our media buy, which included at least a dozen outdoor placements across NYC and LA, a Times Square domination, and a host of digital ads.
Company: MTV Brand Creative
SVP: Thomas Berger
Creative Director: Rebecca Simnowitz
Art Director: Casiel Kaplan
Illustrator: Yoko Honda
