The Daily Show — Key Art Campaigns
After a year of anticipation and false starts, The Daily Show was returning with Jon Stewart as the host. We couldn’t be happier as a team, and as consumers, but because of fears of leaks, we didn’t find out until a week before airing. We partnered with LA Associates, hustled to find current images of Jon, and whipped out a campaign with a huge buy-in just a few days.
I was honored to continue leading TDS’s key art and OOH for the next two years. The pace never slowed: Emmy artwork, a new podcast launch, and the 2024 election coverage campaign all hit at once. We brought on Art Streiber, and I directed the shoot and campaign, producing a wide range of OOH and digital placements with Joe and Paulina, including full dominations in Times Square and Grand Central. Centered initially on our locked tagline, ‘The Most Important Election COVERAGE of Our Lifetime Ever,’ the direction shifted along the way—as they often do—but was a hit for all stakeholders in the end.
Company: Paramount Brand Creative
SVP: Justin Russell
VP Creative Director (Editorial): Matt Silvestri
Creative Director (Editorial): Michael Gelsomino
Creative Director (Art): Casiel Kaplan
Art Directors: Paulina Niewinska & Joe Cosentino
Key Art Vendor: LA Associates
Photographers: Art Streiber, Victoria Will, & Matt Wilson
