Buckhead Shore — Marketing Campaign, Show Open & Logo
Building on the legacy of Jersey Shore and Floribama, Buckhead Shore took the franchise to Atlanta's Buckhead suburb, also known as the ‘Beverly Hills of the South,’ following a group of friends and offering viewers a window into their exclusive lifestyle, relationships, and inevitable drama.
I conceptualized and led the art and design of the campaign under my SVP’s leadership. We partnered with Art Machine for Press and Key Art, and I collaborated with my motion counterpart on all art things A/V, doing the promo graphics internally and partnering with Block & Tackle for the show open and packaging. I also directed the logo design.
Company: MTV Brand Creative
SVP: Thomas Berger
Creative Director: Casiel Kaplan
Motion Director: Tim Livezey
Art Director: Kevin Burke
Designer: Carli Malec
Designer: Victoria Deblasi
Key Art Vendor: Art Machine
Show Package: Block & Tackle
