Sixteen and in the System — Key Art, Show Open & Logo
16 & IN THE SYSTEM is a 6-episode documentary series that chronicles the life-changing journeys of a group of Philadelphia youth who have been given a second chance at freedom after committing a criminal offense. Instead of being placed in juvenile detention, they are offered restorative justice and assigned to the Institute for the Development of African American Youth (IDAAY), a nonprofit organization based in the heart of North Philly.
I led and managed the key art, directed the logo design, and collaborated with my motion partner on packaging under our SVP's leadership. Photographer Rachel Wisniewski went on assignment to IDAAY and several of the youths' neighborhoods to capture a day in the life approach to the main titles and key art. Careful consideration was given to painting an unassuming portrait of the group and offering an optimistic light on their journey.
Company: MTV Brand Creative
SVP: Thomas Berger
Creative Director: Casiel Kaplan
Motion Director: Tim Livezey
Art Director: Scott Massey
Photographer: Rachel Wisniewski
