Floribama Shore Season 1 & 2 — Logo, Keyart & Promo GFX

With Jersey Shore in the rearview mirror, MTV created Floribama Shore to fill the party needs of reality junkies with a fresh take that literally straddled the culture line of Florida’s party lifestyle and Alabama’s southern values for a new generation of “Shore” shows.

I directed the shoot under my CD’s leadership. We had an incredible day and captured assets that would hold us over for three campaigns, with the potential for a 4th that the cast just aged out of. I went on to Art Direct, execute, and manage everything art-related for seasons 1-3 (with 2A and 2B), each with a decent amount of print and dozens of digital units.

Company: MTV Brand Creative
SVP: Thomas Berger
CD: Rebecca Simnowitz
Art Director: Casiel Kaplan

Photographer: Kareem Black

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