The Challenge: All Stars — Marketing Campaign
The Challenge has been a cornerstone of MTV for decades, supported by a deeply loyal fan base that has followed the franchise across more than 30 seasons and multiple spin-offs. To support the launch of Paramount+, a new installment was developed exclusively for the platform—bringing back a legendary cast whose return carried decades of competitive history and fan mythology.
Our task was to define a new visual lane for the franchise—amplifying the cast’s mythic stature and translating the season’s ancient Olympic theme and Andean setting into a visual system that felt both elevated and epic.
I led and managed the art side of this campaign alongside my motion partner and under our SVP’s leadership. With an increasingly small in-house team, we ended up managing a handful of vendors to develop this campaign. The first elements were developed in partnership with Adolescent, who created our show packaging and the 3d treatment for the logo. LA Associates teased out our top talent and developed the key art. And we teased out the complete list of cast names with art created by & Company. Carli Malec also designed our logo under my direction.
Company: MTV Brand Creative
SVP, Design: Thomas Berger
Creative Director: Casiel Kaplan
VP Motion Design: Timothy Livezey
Vendors:
Key Art & Teaser: LA Associates
Secondary Art: & Company
