American Honey Activation and Keyart
Keep Good Company was our way of giving Wild Turkey American Honey a warmer, more genuine voice. We brought it to life through in-store and activation work that leaned into bold color and sweetness, then used humor to position American Honey as the playful counterpoint to traditional bourbon.
Agency: BFG Communications
Art Director: Margot Belyea
Associate Creative Director Art: Casiel Kaplan
Creative Director Copy: Michael Rovner
