Wild N’ Out s11 — Keyart & Promo Graphics
Nick Cannon’s Wild N’ Out is an improv rap battle and comedy show. There is a lot of room to push and have fun with the graphics on this one, so we were stoked to get assigned to its 11th season.
I conceptualized the art direction, executed the design, and managed production under the leadership of Rich Tu and Thomas Berger. We made a ton of textural variations to keep the cards and spots looking fresh and eventually adapted the look into a 1-hour block campaign that included Safeword as well.
Tim Livezey brought the campaign to life with its motion design, and in the end, the team won a Gold Telly Award.
Company: MTV Brand Creative
SVP: Thomas Berger & Justin Russell
VP Design: Rich Tu
Motion Design Director: Timothy Livezey
Art Director: Casiel Kaplan
Designer: Joe Cosentino