More Keyart
In 2023, a major company-wide restructuring into “Pods” shifted my role to Comedy Central and narrowed my scope to focus primarily on key art, occasionally pitching in across other brands. Here is some of the work I developed during that time.
Most of these campaigns included photo shoots that I planned, led, and directed, with a few exceptions in which I was brought in midstream. I would typically kick off a key art vendor with a handful of ideas to start and a brief targeting a few more. For the animation work, I would direct a sketch artist through the pitch phase and partner directly with animation studios for final execution. All had ad buys of varying scales that I led through execution.
Company: Paramount Brand Creative
Creative Director: Casiel Kaplan
