More Keyart
In 2023, a company-wide restructuring into cross-functional “Pods” shifted my role to Comedy Central, narrowing my focus primarily to key art while occasionally supporting other brands. During this period, I led the development of multiple campaigns—most involving photo shoots I planned, directed, and executed, with a few big ones inherited midstream. I would typically kick off a key art vendor with a handful of ideas to start and a brief targeting a few more. For animated content, I directed sketch artists through the pitch phase and partnered directly with animation studios for the final execution. All campaigns supported paid media at varying scales, which I shepherded through delivery.
Company: Paramount Brand Creative
Creative Director: Casiel Kaplan
